Work Experience (13+ years)

Manager, Marketing and Communications, Unity Charity, Toronto

Unity Charity empowers equiry deserving youth in Canada through hip-hop-based arts education, fostering resilience and employability skills

Scaled program participation by 3x post-pandemic through targeted marketing campaigns.
Secured $1.2M in funding through compelling donor communication and impact storytelling.
- Created the #cantstopwontstop digital campaign, leading to funding for additional youth arts incubators.
- Produced and directed Full Circle Moments, a video series showcasing impact stories, driving major donor contributions.
Led a website revamp to enhance accessibility (AODA compliance), brand appeal, and global reach.
Designed and executed Unity Fest 2024 campaign, driving 600,000+ social media impressions and attracting 15,000+ in-person attendees
.Led the PR and Outreach campaign that launched the “Breaking Barriers” report - A study that unpacks the barriers faced by professional breakdancers across Canada. It reached more than 57.7 million people across the globe through print and digital news platforms.

GBA provides education programs to equip newcomer workforce with 21st-century skills.

Rebranded GBA and led a website overhaul, positioning it for a global audience.
Designed strategic communication campaigns, leading to partnerships with NXP, Dow Chemicals Canada, and T-Mobile.
Scripted, directed, and produced Feeling at Home in the Netherlands, a documentary series supporting international professionals’ integration.
Developed branding and marketing collateral to enhance student engagement and outreach.

MAD is a leading nonprofit working to improve educational outcomes for children in need of care and protection.

Led #NeverTooLate, a high-impact multimedia campaign that garnered 68M+ views globally, leading to a 10x increase in website traffic and $5M in funding.
Developed YouTube pre-roll ads, generating 25M+ views, increasing volunteer applications by 30% in 2018-19.
Managed a 28-member team (20 volunteers + 8 Full-time staff) executing awareness, mobilization, and fundraising campaigns.
Created donor-focused storytelling strategies that enhanced engagement and retention.

A creative agency specializing in digital storytelling for social impact and brand campaigns.

Designed and led #ConnectingHer campaign for Google, celebrating young girls’ aspirations on National Girl Child Day in 2017.
Designed and ed #OneDayIwill Google Doodle Campaign, on International women’s day in 2018.
Developed #InternetSathi campaign, Google’s initiative providing digital literacy to rural women across India.
Created branded storytelling campaigns that increased social impact visibility RedBull, Samsung, Knorr, Micromax, Surf Excel and Reckitt Benckiser.

Directed social impact films and multimedia campaigns for nonprofits and community initiatives.

Produced the Vidyaarambham campaign for Agastya International Foundation in partnership with Google , aimed at inspiring school dropouts in rural India to return back to government run mobile schools.
Directed Voices Unheard, a film highlighting waste management struggles in marginalized communities in Kottayam district (In Kerala, India)
Created Kaise Jaayen School, a documentary advocating for children’s right to education for Apnalaya Foundation, Mumbai.

2013 - 2014

Post Graduate Diploma in Community Media - Tata Institute of Social Sciences, Mumbai

2012

Multi - Camera TV Studio Operations and Production - Film and Television Institute of India, Pune.

2012

Certification in Film-making (Specialised in Direction), Digital Academy, Mumbai

2008 - 2011

BSc Physics - PSG College of Arts & Science, Coimbatore