MARKETING | COMMUNITY BUILDING | CONTENT CREATION | BRANDING
About Me
Passionate about using the power of storytelling to create meaningful change, I bring over 13 years of experience in marketing and communications, helping nonprofits amplify their impact. I specialize in crafting compelling narratives, designing multi-channel campaigns, and leveraging digital media to raise awareness, engage communities, and drive fundraising success. With a deep understanding of nonprofit storytelling and strategic outreach, I’ve helped organizations grow their reach, inspire action, and build lasting connections with donors and supporters.
I’m a marketing and communications professional with over 12 years of experience in impact communication, branding, content creation, and film production. Currently, I have the privilege of serving as the Manager of Marketing and Communications at Unity Charity in Toronto, where I help shape the organization’s voice, lead strategic campaigns, and build meaningful connections with our community. It’s been incredibly fulfilling to contribute to Unity’s growth—revamping its brand, increasing program participation, and helping raise over $1.2 million to support its initiatives.
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Before joining Unity, I led marketing and communications at Global Business Academy, where I worked on marketing, brand-building strategy, product design, and content creation, including producing the documentary series Feeling at Home in the Netherlands. Prior to that, I served as Director of Campaigns, Communications, and Outreach at Make a Difference, where I spearheaded the #NeverTooLate campaign, which reached 68 million+ people worldwide, drove a 10X increase in website traffic, and played a key role in fundraising success.My journey has also taken me into the world of creative direction and film production, working with brands like Google, RedBull, Samsung, and Micromax as an Associate Creative Director at The 120 Media Collective. Storytelling has always been at the heart of my work, helping bring attention to important social issues through impactful films and campaigns.
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"At my core, I believe in the power of stories to inspire, educate, and create lasting change. Whether it’s through digital campaigns, community engagement, or brand strategy, I’m passionate about helping mission-driven organizations amplify their impact and connect with the people who matter most."
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